For the back to School Campaign with Anuva,

we created a lifestyle-driven visual story across several locations in Utrecht. The shoot moved from a quiet library setting to a vintage store, and later into the streets - capturing a mix of styled and spontaneous moments that reflect the everyday energy of the brand.

Working closely with the founder,

we developed the creative direction together on set, exploring different looks with multiple outfits from the new collection. The campaign featured bold statement pieces such as the Ruby set, ceramic necklace sets, the Cycle bangles, and the Red Onyx and Red Bead sets - forming a colorful and expressive Back to School edition centered around confidence and individuality.

Alongside the campaign imagery, we also photographed lifestyle portraits of the founder and captured promotional moments in the streets of Utrecht.